Clarity of Vision

Creating and implementing a strategic plan is a creative process. As a result, the first thing I want you to do is keep in mind is that nothing turns out as you expect it to in the creative process. That’s the fun and exciting part, if you let that process be free.
So, my first piece of advice is to let go of expectations of how you are going to attain your vision. When you do that, you will see more possibilities of how to accomplish it. When you get locked into one view, you might miss the easier, more enjoyable way.
Know that your plan can change, morph, and grow. You will refine it, add to it, remove items, and expand items. Nothing is written in stone. And remember, always have fun as you create!
The tricky part is to keep your focus on the strategy you choose at the same time you allow yourself to be flexible to change. It is a balancing act that can be learned. At first, it may seem difficult because you want to follow each new idea. However, each time a new idea arises, review your vision and see if it will help you attain what you are working toward. If it doesn’t, toss it. If it does, put it in a file for later consideration.
If you keep chasing new ideas, and never complete what is immediately in front of you, you’ll never accomplish your vision. You’ll be amazed to find out how many ideas you thought were stellar just don’t seem so great after a few days. If an idea is still urging you after you’ve let it sit for awhile, then consider how it fits in your current strategy. You can always implement it after you’ve completed your current tasks.

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Chapter titles and authors:

Creating A Visionary and Focused Marketing Strategy by Marilyn Schwader

Mass Appeal Equals No Appeal: Discovering Your Niche Market by Cheri Alguire

Attracting Baby Boomer Women to Your Business by Jane Lee Williams

Branding: The Soul of Your Business by Judy Winslow

Authentic Branding by Dawn Andrews

The Evolution of Loyalty: Five Steps to Branding by Mary Ellen Merrigan

The 7 Marketing Archetypes and How to Deal With Them by Dr. Miriam Reiss

Networking: The Insider’s Guide to Finding and Leveraging Your
Best Opportunities by Kim Lysik Di Santi

Quantum Marketing by Jille Bartolome