Clarity of Vision

The next thing to look at is your mindset for creating and marketing your product.

You control your own destiny. The first step is to build belief in you and your product. Start documenting success, then leverage the pieces that work for your next effort. If something didn’t work the first time, try it a slightly different way.
Success works in small cycles: Belief + Action = Results = Bigger Belief + Bigger Action = Bigger Results

Taking action is a success. First there’s an idea. Then you create a plan of action. Reverse engineer your mission objective, then ask, “What is the next logical step?” For example: I want to make $100,000/year. If I sell an e-book for $50, I’ll need to sell 2000 e-books. That’s 167 e-books per month or 6 per day.

Next, look at the strategies that will help you accomplish your vision.

Creating and implementing a strategic plan is a creative process. As a result, the first thing I want you to do is keep in mind is that nothing turns out as you expect it to in the creative process. That’s the fun and exciting part, if you let that process be free.
So, my first piece of advice is to let go of expectations of how you are going to attain your vision. When you do that, you will see more possibilities of how to accomplish it. When you get locked into one view, you might miss the easier, more enjoyable way.
Know that your plan can change, morph, and grow. You will refine it, add to it, remove items, and expand items. Nothing is written in stone. And remember, always have fun as you create!
The tricky part is to keep your focus on the strategy you choose at the same time you allow yourself to be flexible to change. It is a balancing act that can be learned. At first, it may seem difficult because you want to follow each new idea. However, each time a new idea arises, review your vision and see if it will help you attain what you are working toward. If it doesn’t, toss it. If it does, put it in a file for later consideration.
If you keep chasing new ideas, and never complete what is immediately in front of you, you’ll never accomplish your vision. You’ll be amazed to find out how many ideas you thought were stellar just don’t seem so great after a few days. If an idea is still urging you after you’ve let it sit for awhile, then consider how it fits in your current strategy. You can always implement it after you’ve completed your current tasks.

A recent conversation reminded me that nothing in social media is really “new”. Networking sites, bookmarking, and using different mediums for your message have all been around for some time. Forums used to be called message boards, blogs have been used for a better means of interactivity than websites for years, and we’ve been connecting on the Internet since it appeared on our radar.

True, the sophistication, automation, and applications are all moving ahead at light speed, but the tools have been here for awhile.

What we also don’t realize in the rush to jump on the wagon with social media is that despite the seemingly rapid movement of the web, to be successful in a web-based business is no different than any other business—it takes more than just a few days or weeks.

Yes, there are those who have struck it rich fast, some with one-hit wonders, others who have made it seem like it’s an overnight phenomenon. However, if you ask any of the big Internet Marketers how they built their positions, my guess is that they’ll tell you it took them time. The average off-line business takes 2-3 years to become established. The web might be a little quicker, but in my experience, not by much.

One of the biggest mistakes I made and see others making is to jump in without a plan. In fact, most don’t even know who their niche market is! They make the same mistake I did—falling in love with what I had to offer, instead of finding out who wanted it, if they even did.

In the next few posts, I’ll give you a start on what to think about as you build your plan, how to find your niche market, and then how to speak to them using the tools of the web, no matter what you call them. Social media, the idea of using the viral nature of the connectivity of the web can be powerful, but only when you know how to harness what it offers. Here’s what’s coming up:

1. What is your vision for your product/service/business and why does it exist (purpose)?

2. Who is the niche market you plan to target?

3. What does that niche market need?

4. Can you fill that need?

5. What keywords would your niche market use to find what you have to offer?

6. What medium are they using to connect and find what they are looking for?

7. What 1 or 2 strategies can you focus on that will target your niche at the same time you are following your vision/purpose?

With all of the questions above answered, you can now establish your mission objectives (goals) to help you accomplish your vision. Getting answers to each will take some brainstorming and time. So, take a breath, get focused, and stay tuned!

If you haven’t already subscribed to the RSS feed, now is a good time. When you do, you’ll be notified every time I post!

In a couple of weeks, Branding & Marketing Mastery, the 10th book in the Guide to Getting It series by coaches, will be fresh off the printing presses! The chapters in this book combine years of branding and marketing experience with the unique guidance and perspective of Business Coaches.

Wherever you are in terms of building your business, these authors have been there. Whether you are a new business owner establishing your brand, or a seasoned entrepreneur looking for ways to increase visibility, the advice given in these pages will give you new ways to view branding and marketing.

Through their stories and perspectives, the authors guide you to look at creating a branding and marketing strategy from an internal approach, using insight based on values to establish your message in the marketplace. Apply the lessons, and you will build your business in an authentic, inspired way.

As one reviewer said, it’s like getting a marketing seminar in a book!

To celebrate its upcoming arrival, I’m making a one-time only offer of free shipping and handling if you pre-order right now!

To pre-order the book and save shipping and handling charges, click here!

Chapter titles and authors:

Creating A Visionary and Focused Marketing Strategy by Marilyn Schwader

Mass Appeal Equals No Appeal: Discovering Your Niche Market by Cheri Alguire

Attracting Baby Boomer Women to Your Business by Jane Lee Williams

Branding: The Soul of Your Business by Judy Winslow

Authentic Branding by Dawn Andrews

The Evolution of Loyalty: Five Steps to Branding by Mary Ellen Merrigan

The 7 Marketing Archetypes and How to Deal With Them by Dr. Miriam Reiss

Networking: The Insider’s Guide to Finding and Leveraging Your
Best Opportunities by Kim Lysik Di Santi

Quantum Marketing by Jille Bartolome